Publications
Articles in peer-reviewed journals
- Breaking the Silence about Exiting Fieldwork: A Relational Approach and its Implications for Theorizing. (co-authors: S. Michailova, R. Piekkari, T. Ritvala, I. Mihailova, and A. Salmi). Academy of Management Review, 39, 2, 138-161, 2014. (SSCI Impact factor: 7.895 & ABS List Rank 4).
- Translation in Cross Language International Business Research: Beyond Equivalence. (co-authors: A. Chidlow and C. Welch). Journal of International Business Studies, 45, 562–582, 2014. (SSCI 2012 Impact factor: 3.602 & ABS List Rank 4).
- The Overlooked Distinction of Multinational Enterprise Subsidiary Learning: Its Managerial and Entrepreneurial Learning Modes. (co-authors: P. Dimitratos, I. C. Thanos and Y-K Forbrom). International Business Review, 23(1), 102–114, 2014. (SSCI Impact factor: 1.849 & ABS List Rank 3).
- The Role of Context in Case Selection: International Business Perspective. (co-authors: K. Poulis, and E. Poulis), International Business Review, 22 (1), 304-314, 2013. (SSCI Impact factor: 1.849 & ABS List Rank 3).
- Legitimising Diverse Uses for Qualitative Research: A Rhetorical Analysis of two Management Journals. (co-authors: C. Welch, R. Piekkari and E. Paavilainen). International Journal of Management Reviews: 15 (2), 245-264, 2013. (SSCI Impactfactor: 3.333, & ABS List Rank 3).
- International Entrepreneurial culture-Toward a Comprehensive Opportunity-based Operationalization of International Entrepreneurship. (co-authors:P. Dimitratos, I. Voudouris, and G. Nakos.) International Business Review, 21 (4), 708-721, 2012.(SSCI Impact factor: 1.849 & ABS List Rank 3).
- Theorising from Case Studies: Towards a Pluralistic Future for International Business Research. (co-authors: C. Welch, R. Piekkari and E. Paavilainen). Journal of International Business Studies, 42 (6), 740-762, 2011. (SSCI Impact factor: 3.602 & ABS List Rank 4).
- Strategic decision-making processes in internationalization: Does national culture of the focal firm matter? (co-authors: P. Dimitratos, A. Petrou and J. Johnson). Journal of World Business, 46 (2), 194-204, 2011. (SSCI Impact factor: 2.617 &ABS List Rank 3).
- The Global Small Firm in International Entrepreneurship. (co-authors: P. Dimitratos, A. Pitsoulaki and H. Tuselmann). International Business Review, 19(6), 589-606, 2010. (SSCI Index Impact factor: 1.849 & ABS List Rank 3).
- Good Case Study Research in Industrial Marketing: Insights from Research Practice. (co-authors: C. Welch and R. Piekkari). Industrial Marketing Management, 39 (1), 109-117, 2010. (SSCI Impact factor: 1.933 & ABS List Rank 3).
- Female Role Stereotypes in Print Advertising: Identifying Associations with Magazine and Product Categories. (co-author: Y. Zotos). European Journal of Marketing, 43 (11/12), 1411-1434, 2009.(SSCI Impact factor: 0.781 & ABS List Rank 3).
- How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study. (co-authors: N. Tzokas, P. Dimitratos and M. Saren). Journal of Management Studies, 45(2), 268-293, 2008. (SSCI Impact factor: 3. 799 & ABS List Rank 4).
- Images of Women in Online Advertisements of Global Products: Does Sexism Exist? (co-authors: K. Mathioudaki, P. Dimitratos and Y. Zotos). Journal of Business Ethics, 81(1), 101-112, 2008. (SSCI Impact factor: 1.270 & ABS List Rank 3).
- Time and the Customer Relationship Management (CRM) Process: Conceptual and Methodological Insights. (co-author: M. Saren). Journal of Business and Industrial Marketing, 21(4/5), 218-230, 2006. (SSCI Impact factor : 1.000 & ABS List Rank 2).
- How Do Organisational Members Perceive Customer Relationship Management (CRM)? Evidence from a U.K. Service Firm. Journal of Marketing Management, 21(3/4), 363-392, 2005.(ABS List Rank 3).
- Theoretical Foundations of an International Entrepreneurial Culture. (co-author: P. Dimitratos). Journal of International Entrepreneurship, 1(2), 187-251, 2003. (ABS List Rank 3).
- Customer Relationship Management: A Capability Portfolio Perspective. (co-author: N. Tzokas). Journal of Database Marketing & Customer Strategy Management, 9(3), 228-237, 2002.
Book chapters
- ‘Case Study Selection: Key Issues and Challenges for International Business Researchers’. (Fletcher, M. and Plakoyiannaki, E.), in edited volume by Marschan-Pierkkari, R. and Welch, C., Case Study Research for International Business, Edward Elgar, 171-191, 2011.
- ‘Sampling in Case Study Research’. (Fletcher, M. and Plakoyiannaki, E.), in edited volume by Mills, A. et al., Encyclopedia of Case Study Research, Sage, 837-840, 2010.
- ‘Growth and Learning Spillovers from International Markets: Empirical Evidence from Greek Firms’ (E. Plakoyiannaki and I. Deligianni) in M. Jones, S. Young, P. Dimitratos, M. Fletcher (eds.), ‘Internationalization, Entrepreneurship and the Smaller Firm’, Edward Elgar, UK, 37-52, 2009.
- ‘Theoretical Foundations of an International Entrepreneurial Culture’. (P. Dimitratos & E. Plakoyiannaki) R. B. McNaughton & J. Bell (eds), in ‘Entrepreneurship and Globalization’. Sage, London, 2009 (reprint of the article in the Journal of International Entrepreneurship: 1(2), 2003.
- ‘Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process & Capabilities’, in M. Saren (ed.) Marketing Graffiti. Butterworth – Heinemann, UK, 171-194, 2006.
- ‘International Entrepreneurship and International Entrepreneurial Culture’ (P. Dimitratos & E. Plakoyiannaki) in P. E. Petrakis (ed.) Entrepreneurship. University of Athens, Greece, pp: 95-105, 2004.
- ‘Advertising on the Internet’, in Y. C. Zotos (ed.) Advertising. University Studio Press: Thessaloniki, Greece, pp: 287-320, 2000
Conference Papers
- 'Do IB Researchers Account for Language Issues: State of the Art and Lessons for the Future', Plakoyiannaki, E., Chidlow, A. & Welch, C. Academy of International Business (AIB) Conference, July 2013, Istanbul.
- 'Critical Realism as a Third Lens to Distance in International Business and International Management Research', Ritvala, T. & Plakoyiannaki, E. Academy of International Business (AIB) Conference, July 2013, Istanbul.
- 'The Case Study Research in Family Business: A State of the Art Review', Kontinen, T., Plakoyiannaki, E. &Ojala, A. Academy of Management Conference (AOM), August 2013, Florida.
- ‘Examining Anthropomorphism in Product Packaging: An Exploratory Content Analysis’,Triantos, A.,Outra, E., Plakoyiannaki, E. and Petridis, L., Conference Proceedings of the 17th International Conference on Corporate and Marketing Communications, Conference Proceeding of the ESC Rennes School of Business, April 2012, Rennes, France.
- ‘Anthropomorphism in Packages of Grocery Brands: An Exploratory Content Analysis’,Triantos, A.,Outra, E., Plakoyiannaki, E. and Petridis, L., Conference Proceedings of the 41st European Marketing Academy Conference (EMAC), May 2012, Lisbon, Portugal.
- “Voices in my Head”: Aesthetic Experiences under Construction-Consumers’ Identity Repertoires from Damien Hirst’s Exhibition’,Stavraki G and Plakoyiannaki E., Conference Proceeding of the 41st European Marketing Academy Conference (EMAC), May 2012, Lisbon, Portugal.
- 'The Nature and Structure of Multiple Stakeholder Marketing Orientation in Higher Education: A Theoretical Proposition and its Empirical Test’, Papastathpoulou, P., Tsogas, M., Plakoyiannaki, E., and Andronikidis, A., Conference Proceedings of the 41stEuropean Marketing Academy Conference (EMAC), May 2012, Lisbon, Portugal.
- ‘Postmodern Marketing: The Era of Post-marketing’,Outra, E., Zotos, Y., and Plakoyiannaki, E., Conference Proceeding of the 10th World Media Economics and Management Conference, Aristotle University of Thessaloniki, May 2012, Greece.
- ‘Case Studies in Family Business Research: A Review and Critical Analysis', Plakoyiannaki, E., Kontinen, T. and Ojala, A., Conference Proceedings of the European Academy of International Business Conference (EIBA), 2012, University of Brighton, Brighton, UK.
- ‘Case Study Research in New Service Development: A Review and Critical Assessment’, Plakoyiannaki, E. and Papastathopoulou, P., Conference Proceedings of the 3rd Biennial Conference on Services Marketing, 2011, DokuzEylul University, Izmir, Turkey.
- ‘Corporate Social Responsibility (CSR): A Review and Research Agenda’, Kokkou, H., Plakoyiannaki, E., Andronikidis, A., Papastathopoulou, P., Conference Proceedings of the 3rd Biennial Conference on Services Marketing, 2011, DokuzEylul University, Izmir, Turkey.
- ‘From Identifications to Emergent Identities and from Experience Attachment to Self-extension: A case study of Toulouse Lautrec Consumption.’,Stavraki, G., Plakoyiannaki, E., and Zotos, Y., Conference Proceedings of the 10th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing, September 2011, Leeds Metropolitan University, UK.
- ‘Gender Stereotypes and Election Campaigns: A Longitudinal Analysis of Print Political Advertising in Greece’, Kotzaivazoglou, I. and Plakoyiannaki, E., Conference Proceedings of the 61st Political Studies Association Annual Conference, April 2011, London.
- ‘Appropriating an Artistic Brand Meaning: A Case Study of Consumers’ Responses to Miro’s Exhibition’, Stavraki G. and Plakoyiannaki, E., Conference Proceedings of the 16th International Conference on Corporate and Marketing Communications (CMC), April 2011, Athens, Greece.
- ‘Pathways and Outcomes of Immersion: A case study of Imaginative Responses and Personal Reflections of Joan Miro’s Artwork’, Stavraki G. and Plakoyiannaki, E., Conference Proceedings of the 40thEuropean Marketing Academy Conference (EMAC), May 2011, Ljubljana, Slovenia.
- ‘Exiting the field: The Missing Piece in the Puzzle of Fieldwork’, Michailova, S., Plakoyiannaki, E., Ritvala, T., Piekkari, R., Jormanainen, I. and Salmi, A.Conference Proceedings of the 36th European Academy of International Business Conference (EIBA), December 2010, Porto, Portugal.
- ‘Case Study Research in International Business: Towards a Critical Approach’ Piekkari, R., Welch, C., Plakoyiannaki, E., and Paavilainen, E. Conference Proceedings of the 3rd Qualitative Research Conference, 2010, Vaasa, Finland.
- ‘Theorising in Context: Reassessing the Explanatory potential of Case Studies in International Business Research’, Welch, C., Plakoyiannaki, E., Paavilainen, E., and Piekkari, R.Conference Proceedings of the 35thEuropean Academy of International Business Conference (EIBA), December 2009, Valencia, Spain.
- ‘Contextualising Case Study Selection: Introducing a Framework’, Poulis, K., Poulis, E., and Plakoyiannaki, E., Conference Proceedings of the 35thEuropean Academy of International Business Conference (EIBA), December 2009, Valencia, Spain.
- ‘Consumers’ Perception of Advertising Creativity: Introducing a Framework’, Triantos, A., and Plakoyiannaki, E., Conference Proceeding of the 2nd Biennial Conference on Services Marketing (2BIC), November 2009, Thessaloniki, Greece.
- 'Case Study Selection: An overview of Key Issues for International Business Researchers’, Fletcher, M and Plakoyiannaki, E, Conference Proceeding of 34th European Academy of International Business Conference (EIBA), December 2008, Tallinn, Estonia.
- ‘The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice’,E. Plakoyiannaki, Piekkari, R. & Welch, C.Conference proceedings of the 37thEuropean Marketing Academy Conference (EMAC), May 2008, Brighton, University of Brighton, UK.
- ‘Growth and Learning Spillovers from International Markets: Empirical Evidence from Greek Firms’ (Plakoyiannaki,E. & Deligianni,I.), 33rd European Academy of International Business Conference (EIBA), December 2007,Catania, Italy.
- ‘The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice?’ (R. Piekkari, E. Plakoyiannaki & C. Welch), 23rd IMP Conference, September 2007, Manchester, UK.
- ‘Male Portrayals in Greek Advertising: Insights from the Greek Context.’ (Plakoyiannaki, E., Boutsouki, C. & Zotos, Y.), 10th International Conference on Marketing and Development, June 2007, Washington DC.
- ‘Gender Portrayals within Contemporary Greek Magazine Advertisements: A Content Analysis’. (Plakoyiannaki,E. &Boutsouki,C.), European Marketing Academy Conference (EMAC), May 2006, Athens University of Economics and Business, Athens.
- 'Rethinking Female Portrayals in Print Advertisements: Exploring Relationships between (Plakoyiannaki, E., Ziamou L. & Boutsouki, C.). Conference proceedings of the European Marketing Academy Conference (EMAC), May 2006, Athens University of Economics and Business, Athens.
- ‘Opportunity Identification in Multinational Subsidiaries: An Empirical Study’. (Liouka, I., DimitratosP., Plakoyiannaki, E. & Young,S.). 31st European International Business Academy (EIBA), December 2005, BI Norwegian School of Management, Oslo.
- ‘Images of Women in U.K. Magazine Advertisements: Does Advertising Belittle Women’s Liberation?’ (Plakoyiannaki, E., Zotos, Y. & Lysonski, S.), 9th International Conference on Marketing and Development, June 2005, Aristotle University of Thessaloniki, Thessaloniki.
- ‘Antecedents and Consequences of Customer Relationship Management (CRM) Practice: Insights from a Case Study in the Automotive Services Sector’ (Plakoyiannaki, E.), European Marketing Academy Conference (EMAC), May 2005, University of Bocconi, Milan.
- 'Entrepreneurial and International Learning in Multinational Subsidiaries’.(P. Dimitratos, E. Plakoyiannaki & Y. K. Förbom), Academy of International Business Conference, July 2004, Stockholm.
- ‘Toward a Broader Measurement of International Entrepreneurship’.(P. Dimitratos, G. Nakos, E. Plakoyiannaki, & S. Ennis), Babson Kauffman Entrepreneurship Research Conference, June 2004, University of Strathclyde, Glasgow, Scotland.
- ‘International Performance of Smaller Firms and its Determinants: An Empirical Study’. (Dimitratos, P. , Lioukas, S. & Plakoyiannaki, E.),European International Business Academy (EIBA), December 2003, Copenhagen Business School, Denmark.
- ‘Is Customer Relationship Management (CRM) Practice linked to Entrepreneurial Attitude? Empirical Evidence from a Service Firm’.(Plakoyiannaki, E.&Dimitratos, P.), British Academy of Management Conference (BAM), September 2003, Leeds Business School, Harrogate.
- ‘Customer Relationship Management (CRM) As A Strategic Decision: Contextual Factors and Performance Outcomes’. (Plakoyiannaki, E.& Hart, S.), Academy of Marketing (AM) Conference, July 2003, Aston Business School, Birmingham.
- ‘How Do Organisational Members Perceive CRM?Evidence from a Service Firm’.(Plakoyiannaki, E.) 7th Research Conference on Relationship Marketing and Customer Relationship Management, June 2003, Freie University, Berlin.
- ‘Customer Relationship Management (CRM) Investment: The Strategic-Decision Making Process and Performance – A Conceptual Model’. (Plakoyiannaki, E.&Hart, S.), European Marketing Academy Conference (EMAC), May 2003, University of Strathclyde, Glasgow.
- ‘Customer Relationship Management (CRM): The Effect of Organisational Culture: A Longitudinal Case Study in the Automotive Services Sector’. (Plakoyiannaki, E. Saren, M. & Tzokas, N.), 10th International Colloquium in Relationship Marketing, September 2002, University of Kaiserslautern.
- ‘Time and the Customer Relationship Management (CRM) Process: Conceptual & Methodological Insights’. (Plakoyiannaki, E. & Saren, M.),6th Research Conference on Relationship Marketing and CRM, June 2002, American Marketing Association, Atlanta, U.S.A.
- ‘Exploring the Interface of Customer Relationship Management (CRM) & Organisational Culture (OC): Conceptual & Methodological Considerations’. (Plakoyiannaki,E., Saren, M. & Tzokas,N.), European Marketing Academy Conference (EMAC), May 2002, University of Minho, Braga, Portugal.
- ‘The Dimensions of an International Entrepreneurial Culture: On the Theoretical Underpinnings of International Entrepreneurship’. (Dimitratos, P.& Plakoyiannaki, E.), 4th McGill Conference, September 2001, University of Strathclyde, Glasgow, volume I, 354-383.
- ‘Customer Relationship Management: A Capability Portfolio Perspective’. (Plakoyiannaki, E. & Tzokas, N.), European Marketing Academy Conference (EMAC), May 2001, Norwegian School of Economics & Business Administration, Bergen, Norway.
- ‘Alcohol Advertising: A Content Analysis of Greek Magazines’. (Plakoyiannaki, E., Zotos, Y.& Lysonski, S.),European Marketing Academy Conference (EMAC), May 2001, Norwegian School of Economics & Business Administration, Bergen, Norway.
- ‘Customer Relationship Management: A Conceptual Framework and Research Agenda’. (Plakoyiannaki, E. & Tzokas, N.), 8th International Colloquium in Relationship Marketing, December 2000, Stockholm School of Economics, Stockholm, 1-17.
- ‘Personal Selling and Sales Management in the Context of Relationship Marketing: A Research Agenda’. (Plakoyiannaki, E., Tzokas, N. & Donaldson, B.), International Conference: Preparing the Manager of the 21st Century, December 1999, University of Macedonia, Thessaloniki, Vol. Ι, 87-103.
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